Broaden your portfolio, Tip 3: Phobia Treatment

Somewhere between 5% and 8% of Americans avoid going to the dentist out of fear. To give your dental practice a competitive edge, consider offering services specifically geared toward fearful patients. As we’ve discussed in another article on this blog, patients have a wide range of dental phobias. You know how important dental care is to overall health. This article will give you some suggestions for specific “no fear dentistry” services you can offer to help patients overcome their fears and get the dental care they need.
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Digital Marketing for Dentists, Lesson 3: Mobile Marketing

Almost two thirds of Americans own a smartphone, and many of them depend on their mobile devices for online access. According to a Pew Research Center study, more than half of smartphone users go online to find health information. Therefore, your practice website should be easy to read on a mobile device, with images properly scaled, and include functions like contacting your office by phone, email, or text. While having a mobile-friendly website is crucial for dental practice management and dental marketing, it’s only a first step. Want to know how to engage your patients in this increasingly mobile-oriented world? This post will give you ideas for developing a mobile marketing strategy for your dental practice.
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