Dentist as CEO

Are you trying to be the leader and manage your dental practice at the same time? Owners of small businesses often try to handle both roles at once. It’s a frequent mistake.


This post outlines the critical distinction between a CEO and a manager and explains why it’s not a good idea to try to handle both at the same time.

Topics: Practice Management Dentist Marketing Patients dentist blog

Staying on Top of Things: Advanced Training for your Dental Practice Staff

Staying at the forefront of the latest technologies in dentistry is a top priority at most dental practices. But how can a busy dentist like you manage this across your entire staff? Encourage advanced training, either in person or online, for all of your staff members, set aside time for the training and incentivize your staff to participate. In this post, we’ll suggest some advanced training options for dental professionals that will enhance the care you provide, as well as building the profile and brand of your dental practice.
Topics: Innovation

Dental Health at Every Age: Encouraging Adult Dental Patients to Cultivate Better Dental Habits

Your dental patients have been taught the basics of oral hygiene care from a young age, but are they keeping up good practices into adulthood? And are they getting regular cleanings, flossing, and not over brushing? How do you communicate important educational information to adult patients without sounding condescending or making them feel defensive? It can be tricky, but just comes down to good, old-fashioned communication.
Topics: Patients

3 Tips for Improving your Dental Practice Reception

Most patients will experience your dental practice for the first time through your dental website, social media, or a personal recommendation. But the real first impression comes when they arrive for their first appointment and step into your reception area. Don’t miss the chance to make a great first impression on new patients and make your current patients feel at home. In this post, we’ll offer some dental practice design tips for a reception area that’s perfect for welcoming patients!
Topics: Practice Management

Digital Marketing for Dentists: Expanding Professional Networks through LinkedIn

Most of us probably think of LinkedIn as a platform for job-seekers, recruiters, and networking businesspeople. And it is! As a dentist, you’re likely to be using this platform already to connect with professional organizations and colleagues and to post job ads for your practice and research qualified candidates for positions. But have you considered how online marketing through LinkedIn could increase patient acquisition and patient retention for your dental practice?
Topics: Dentist Marketing

No Fear Dentistry: How to Help Your Patients—And Your Practice!

You have a great dental practice, but you can’t escape this problem: fear of the dentist! Understanding dental phobia will help you ease patient worry and build a more successful practice. This list of the top 10 fears of dental patients also features solutions you can put into action. 


Topics: Patients

Digital Marketing for Dentists: Important Subpages every Dental Website Needs

Potential patients land on your website in a Google search—how will they know your practice is unique? What makes them want to call and make an appointment? Creating a dental website that does the most to attract new patients and promote your practice requires informative, well-designed subpages. Here we’ll offer suggestions for the most effective ones that take your dental marketing to the next level.
Topics: Dentist Marketing

Dealing with Phobias in the Dental office

Somewhere between 5% and 8% of Americans avoid going to the dentist out of fear. That's quite a large number of patients! To give your dental practice a competitive edge, consider tailoring your services specifically toward fearful patients. This article will give you some suggestions for specific “no fear dentistry” services you can offer to help patients overcome their fears and get the dental care they need.
Topics: Innovation

Homeopathic Remedies for Dental Problems

Traditional Western medicine offers solutions to a variety of dental problems: fillings, root canals, extractions, and bi-annual professional cleanings. However, it’s possible to think beyond the traditional in dental care: there are natural remedies that can be combined with these approaches to dentistry to alleviate symptoms, protect teeth, heal gum tissue, and improve patients’ experiences of treatment and recovery. In this post, we’ll look at some examples of homeopathic remedies for typical oral diseases and symptoms.
Topics: Patienten Innovation dentist blog

Analyzing Dental Practice Management to Cut Practice Costs

Every dental practice grapples with the issue of overhead. Taking a careful look at your overhead costs could surprise you. Knowledge is power! In this post, we’ll offer advice for cutting practice costs and boosting your overall profitability and efficiency by analyzing your dental practice management.
Topics: Practice Management