Broaden your portfolio, Tip 3: Phobia Treatment

Somewhere between 5% and 8% of Americans avoid going to the dentist out of fear. To give your dental practice a competitive edge, consider offering services specifically geared toward fearful patients. As we’ve discussed in another article on this blog, patients have a wide range of dental phobias. You know how important dental care is to overall health. This article will give you some suggestions for specific “no fear dentistry” services you can offer to help patients overcome their fears and get the dental care they need.
Topics: Innovation

5 Changes that Will Improve Your Dental Practice Management

2016 is here and full of opportunities for improving your dental practice! Start the year off right by reviewing your practice management and making sure this is the best year yet for your practice. This article will give you some practice management tips that are easy to implement.
Topics: Practice Management

Know the difference: Educating vs. selling

The good news is, your dental practice has one primary goal that is ethically sound and easy to explain: you want to take the best possible care of your patients. However, you still need to be able to explain procedures and plans for care to patients, especially when they involve new technologies or new treatments. 
Topics: Patients

Digital Marketing for Dentists, Lesson 3: Mobile Marketing

Almost two thirds of Americans own a smartphone, and many of them depend on their mobile devices for online access. According to a Pew Research Center study, more than half of smartphone users go online to find health information. Therefore, your practice website should be easy to read on a mobile device, with images properly scaled, and include functions like contacting your office by phone, email, or text. While having a mobile-friendly website is crucial for dental practice management and dental marketing, it’s only a first step. Want to know how to engage your patients in this increasingly mobile-oriented world? This post will give you ideas for developing a mobile marketing strategy for your dental practice.
Topics: Dentist Marketing