Digital Marketing for Dentists, Lesson 8: How to Reach Patients with Facebook Marketing

How can you make social media marketing work most effectively for your dental practice? Start by giving your attention to the #1 social networking platform internationally: Facebook! With over 1.5 billion users worldwide, it’s a goldmine of potential patients, and the most likely place to find your current patients, too. In this post, we’ll show you how to develop your dental practice’s presence on Facebook and create and maintain an audience.

Topics: Dentist Marketing

Why Every Dental Practice Needs Digital Dentistry: An Interview with Dr. Alex Touchstone, DDS

Dr. Touchstone is a general dentist practicing in Hattiesburg, Mississippi, USA. He has been using clinical applications of digital dentistry in his dental practice for 20 years. He joins us for this blogpost to answer a few questions about the use of digital technologies in dental practices—CAD/CAM (Computer-Aided Design and Computer-Aided Manufacturing) in particular. According to Dr. Touchstone, the future of quality dental care is digital.


Topics: Innovation

Know Your Numbers: How KPIs Benefit Your Dental Practice

You have goals for your dental practice, such as more patients, higher daily production or fewer missed appointments. In order to reach these goals, you need to clearly understand your practice’s strengths and weaknesses. In this post, we’ll introduce a useful technique for gathering the kinds of information that can help you evaluate your practice and set new goals for better performance: using “Key Performance Indicators.”
Topics: Practice Management

Long Time, No See: Using Patient Personas to Deal with Appointment Scheduling Problems

Patients become unreliable for a variety of reasons: dental phobia, disorganization, travel, lack of accountability, or legitimate personal crises that interrupt their lives. Whatever the reason, patients who don’t return for bi-annual check-ups or skip them without notice can be a drain on your administrative resources, a loss to your business, and a nightmare for your scheduling! In this article, we’ll use the Patient Persona concept to find the reasons why patients become unreliable and the ways you can prevent no-shows in your practice.
Topics: Patients