Staying Up to Date and On the Forefront: Important Dental Events in 2018

It’s always important for dentists and implantologists to stay up to date on the latest dental innovations and new technologies. It can be overwhelming to keep track of everything and decide which continuing education opportunities to pursue. In this post, we’ll give you a place to start by highlighting some important upcoming dental events in 2018 in Germany and across Europe.

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Mothers Know Best: How to Effectively Market Your Dental Practice to Moms

It’s no secret that mothers are a powerful group when it comes to decision making and purchasing consumer products and healthcare. But how should dentists specifically approach this demographic group with care? In this post, we’ll discuss why it makes sense to target moms as an audience for your marketing campaigns—for instance by emphasizing dental care in pregnancy—and how you and your dental practice can best meet moms’ needs and win them over!
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I Hate to Wait: Why the Dentist Waiting Room is a Pain, and What To Do About It

What is one of the biggest pet peeves for patients? Waiting! According to a Software Advice study, 97% of medical patients are frustrated by long wait times. Your patients have somewhere else to be besides your waiting room. Ideally, you can get them into the treatment room in a reasonable amount of time. However, making people wait is sometimes inevitable, so we’ll also offer suggestions for improving their time in your waiting area.
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Exploring Alternative Treatments: Attract Dental Patients by Adding Minimally Invasive Treatments to Your Portfolio

Offering the best options for treatment leads to successful patient acquisition and retention. All dental patients can appreciate the reduced pain, discomfort, complexity, and recovery time associated with minimally invasive treatments. In this post, we’ll suggest some preventative and alternative dental treatments to add to your treatment roster. Make treatment and prevention easier for patients with minimally invasive dentistry!

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If You Offer It, They Will Come: Attracting New Dental Patients with Patient-Centric Marketing and Promotions

If you want to attract new dental patients to your practice, you need a strategy. Marketing your dental practice to new patients can be difficult—especially in big cities where markets tend to be oversaturated. A snappy looking website or good practice location may not be enough to grab the attention of new patients. In this post, we’ll explain how to attract patients with marketing and promotions that focus on giving dental patients what they are really looking for!

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Digital Marketing for Dentists, Lesson 11: Creating a Visual Presence on Instagram

It’s 2016, and you’re not making the most of your dental practice marketing without taking advantage of famed photo and video sharing app Instagram. In this post, we’ll explain why you should use Instagram for your dental practice, and how to make the most of it with our Instagram tips. We’ll also introduce you to some best practices in use by dental offices worldwide on the Instagram platform.

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