Digital Marketing for Dentists, Lesson 12: Expanding Professional Networks through LinkedIn

Most of us probably think of LinkedIn as a platform for job-seekers, recruiters, and networking businesspeople. And it is! As a dentist, you’re likely to be using this platform already to connect with professional organizations and colleagues and to post job ads for your practice and research qualified candidates for positions. But have you considered how online marketing through LinkedIn could increase patient acquisition and patient retention for your dental practice?
Topics: Dentist Marketing

Digital Marketing for Dentists, Lesson 7: Important Subpages every Dental Website Needs

Potential patients land on your website in a Google search—how will they know your practice is unique? What makes them want to call and make an appointment? Creating a dental website that does the most to attract new patients and promote your practice requires informative, well-designed subpages. Here we’ll offer suggestions for the most effective ones that take your dental marketing to the next level.
Topics: Dentist Marketing

Trusted Global Leaders in Dental 3D Printing and Software Join Forces to Ease Adoption of Quality Digital Dentures

EnvisionTEC, the global leader in dental 3D printers and materials, and AvaDent Digital Dental Solutions, the global leader in digital dentures, today announced a new partnership.

Topics: Dentist Marketing Zahnarzt Marketing Innovation

Staying Up to Date and On the Forefront: Important Dental Events in 2018

It’s always important for dentists and implantologists to stay up to date on the latest dental innovations and new technologies. It can be overwhelming to keep track of everything and decide which continuing education opportunities to pursue. In this post, we’ll give you a place to start by highlighting some important upcoming dental events in 2018 in Germany and across Europe.
Topics: Dentist Marketing

Digital Marketing for Dentists, Lesson 13: Getting Visual with Dental Video Marketing on YouTube

Today’s digital-savvy healthcare consumers are drawn to online videos. We’ve already addressed finding and nurturing audiences by marketing your dental practice on social media channels like Facebook, Instagram, and LinkedIn. In this post, we’ll explain how to attract viewers to your dental practice using YouTube.
Topics: Dentist Marketing

Digital Marketing for Dentists, Lesson 11: Creating a Visual Presence on Instagram

It’s 2016, and you’re not making the most of your dental practice marketing without taking advantage of famed photo and video sharing app Instagram. In this post, we’ll explain why you should use Instagram for your dental practice, and how to make the most of it with our Instagram tips. We’ll also introduce you to some best practices in use by dental offices worldwide on the Instagram platform.
Topics: Dentist Marketing

Digital Marketing for Dentists, Lesson 10: Patient Generated Content

Digital marketing runs on content. Keeping your dental practice website and social media marketing channels full of great content is a lot of work! Consider cultivating your patient relationships and increasing patient retention and acquisition by starting a User Generated Content campaign! In this post, we’ll introduce User Generate Content and tell you how to use it to help with content production and increase patient interaction.
Topics: Dentist Marketing

Digital Marketing for Dentists, Lesson 9: Joining the Conversation with Twitter Marketing

Twitter is an essential part of any dentist’s social media marketing plan. This micro-blogging platform allows you to broadcast and follow the latest news, engage with patients and influencers, and join in on conversations. All of this means more attention for your dental practice, which leads to new patients and better patient retention! In this quick guide, we’ll explain the benefits of engaging with a broad audience on Twitter and the ins-and-outs of dental practice marketing on Twitter.
Topics: Dentist Marketing

Digital Marketing for Dentists, Lesson 8: How to Reach Patients with Facebook Marketing

How can you make social media marketing work most effectively for your dental practice? Start by giving your attention to the #1 social networking platform internationally: Facebook! With over 1.5 billion users worldwide, it’s a goldmine of potential patients, and the most likely place to find your current patients, too. In this post, we’ll show you how to develop your dental practice’s presence on Facebook and create and maintain an audience.

Topics: Dentist Marketing

Digital Marketing for Dentists, Lesson 6: Location-Based Marketing

Even after you’ve worked hard to set up a successful digital marketing plan, there are still ways to refine it and improve your results. Adding location-based marketing will get your practice noticed by the people best placed to become patients! In this guide, we’ll tell you how to make the most of location-based marketing.
Topics: Dentist Marketing