Dentist as CEO

Are you trying to be the leader and manage your dental practice at the same time? Owners of small businesses often try to handle both roles at once. It’s a frequent mistake.

 

This post outlines the critical distinction between a CEO and a manager and explains why it’s not a good idea to try to handle both at the same time.

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Digital Marketing for Dentists: Expanding Professional Networks through LinkedIn

Most of us probably think of LinkedIn as a platform for job-seekers, recruiters, and networking businesspeople. And it is! As a dentist, you’re likely to be using this platform already to connect with professional organizations and colleagues and to post job ads for your practice and research qualified candidates for positions. But have you considered how online marketing through LinkedIn could increase patient acquisition and patient retention for your dental practice?

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Digital Marketing for Dentists: Important Subpages every Dental Website Needs

Potential patients land on your website in a Google search—how will they know your practice is unique? What makes them want to call and make an appointment? Creating a dental website that does the most to attract new patients and promote your practice requires informative, well-designed subpages. Here we’ll offer suggestions for the most effective ones that take your dental marketing to the next level.
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Staying Up to Date and On the Forefront: Important Dental Events in 2018

It’s always important for dentists and implantologists to stay up to date on the latest dental innovations and new technologies. It can be overwhelming to keep track of everything and decide which continuing education opportunities to pursue. In this post, we’ll give you a place to start by highlighting some important upcoming dental events in 2018 in Germany and across Europe.

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Digital Marketing for Dentists, Lesson 11: Creating a Visual Presence on Instagram

It’s 2016, and you’re not making the most of your dental practice marketing without taking advantage of famed photo and video sharing app Instagram. In this post, we’ll explain why you should use Instagram for your dental practice, and how to make the most of it with our Instagram tips. We’ll also introduce you to some best practices in use by dental offices worldwide on the Instagram platform.

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Digital Marketing for Dentists, Lesson 10: Patient Generated Content

Digital marketing runs on content. Keeping your dental practice website and social media marketing channels full of great content is a lot of work! Consider cultivating your patient relationships and increasing patient retention and acquisition by starting a User Generated Content campaign! In this post, we’ll introduce User Generate Content and tell you how to use it to help with content production and increase patient interaction.

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Digital Marketing for Dentists, Lesson 9: Joining the Conversation with Twitter Marketing

Twitter is an essential part of any dentist’s social media marketing plan. This micro-blogging platform allows you to broadcast and follow the latest news, engage with patients and influencers, and join in on conversations. All of this means more attention for your dental practice, which leads to new patients and better patient retention! In this quick guide, we’ll explain the benefits of engaging with a broad audience on Twitter and the ins-and-outs of dental practice marketing on Twitter.

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Digital Marketing for Dentists, Lesson 8: How to Reach Patients with Facebook Marketing

How can you make social media marketing work most effectively for your dental practice? Start by giving your attention to the #1 social networking platform internationally: Facebook! With over 1.5 billion users worldwide, it’s a goldmine of potential patients, and the most likely place to find your current patients, too. In this post, we’ll show you how to develop your dental practice’s presence on Facebook and create and maintain an audience.

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