Providing “gentle dental care” and achieving a high rate of dental patient retention is a matter of being sensitive to your patients’ needs. Once again, your patient personas are your best resource on this. What do your patient types most desire from their dental treatment? What are their goals and fears? In this post, I’ll discuss some of the most pressing concerns and needs of dental patients based on patient interviews.
No one looks forward to a tooth extraction. But you can allay your patients’ fears by understanding their specific concerns and providing them with the right information and service. Building patient trust also builds loyalty to you and your dental practice. Here’s a summary, based on actual patient interviews, outlining patients’ biggest concerns when it comes to tooth extraction. They all come down to: Information, Compassion, and Service.
Actor and comedian W.C. Fields once famously said “Never work with animals or children.” This may be true in show business, but there’s no reason to fear working with children in your dental practice Start by remembering your patient personas. They are useful for more than just marketing. Create a kid profile—or several! —and use them as your overall guide for making your dental practice appealing to children. If you tailor the dental care experience for your younger patients’ specific needs, they’ll be happier and their parents will keep bringing them back to your office. These tips will help you provide gentle dental care for happy children!
The good news is, your dental practice has one primary goal that is ethically sound and easy to explain: you want to take the best possible care of your patients. However, you still need to be able to explain procedures and plans for care to patients, especially when they involve new technologies or new treatments.
If you want to have a successful dental practice, it all comes down to patients. Understanding who your current patients are, and what needs, goals, fears and challenges they have, is fundamental to serving them better and creating loyalty. Wondering how to get new dental patients and keep your current ones happy? Developing a list of fictional patient personas—similar to so-called “marketing personas”—can help you understand and interact with your current patients more effectively, while become more targeted in finding new dental patients.